Adapting to Buyer Behavior

Why Buyers Should Be Your North Star

The buyer journey is evolving and competition is fierce. If you don’t know who to target, when and where they’re active, and how to engage them at every stage, you’ll miss valuable opportunities. The modern buyer demands personalization. Your sales and marketing teams must operate in lockstep to ensure a positive buyer experience — or you just might lose the sale. Integrated, organization-wide data can help you spot potential, engage with impact, and capitalize on your best opportunities.

How We Can Help You Drive Growth

With data on 600+ businesses plus consumer data (Suppliers & Buyers) we'll pair your first-party data with our industry-leading PT Target Group Data Cloud to help you identify and target companies and contacts primed to purchase your offerings.

Acquire New Customers

Build a complete buyer picture across channels with business and consumer data and prioritize buyers who are most likely to make a purchase.

Retain Existing Customers

Eliminate data siloes, enrich your first-party data, and operate from a single source of truth to identify customers who are at risk of non-renewal.

Expand and Deepen Customer Relationships

Determine how to approach customers with upsell and cross-sell opportunities and leverage intent data to address their needs based on online activity.

Sales and marketing teams must juggle tracking buyers' needs, knowing when to add them to campaigns, understanding how to approach them, prioritizing customers or prospects, and engaging them with relevant messages.

Engage Ideal Customers with Sales Intelligence

In an ever-evolving buyer landscape, access powerful customer and prospect data to help fast-track new relationships and retain current customers.

Our Solutions

Reach the Right Buyers with Marketing Intelligence

Engage today's savvy buyers with intel and insights that help you deliver personalized messages across the buyer journey.

Accelerate Growth with Foundational Data Management

Leverage the world's most comprehensive business data for confident decisioning to help drive performance across your organization.